Commercial Manager - Hybrid (UK-based)

Role: Commercial Manager
Type: Permanent
Salary: £75,000 base per annum plus commission & share options
Location: Hybrid – remote working with travel to customer sites or HQ twice a week

iO Associates are looking for a Commercial Manager to join a well-established digital healthcare company who are building and delivering software used by healthcare providers to support safer, more efficient clinical and operational workflows. This is a genuinely high-impact role for someone who enjoys the “hunt” side of growth but can also own the full commercial lifecycle end-to-end – from opening doors and shaping opportunities, through bid strategy, negotiation and contract close.

You’ll sit at the centre of new business and account growth across public sector and independent healthcare markets, working closely with bid, marketing, account management and wider stakeholders to convert pipeline into sustainable revenue. Importantly, you’ll also take on direct people management responsibility for a small new business team. Setting direction, driving performance, and creating a high-accountability culture.

Responsibilities:

• Defining and executing commercial strategy to deliver new business revenue, pipeline growth and margin targets
• Leading new customer acquisition from qualification through to contract signature
• Expanding existing accounts through retention, growth and long-term strategic partnerships
• Owning end-to-end bid management for complex opportunities, ensuring high-quality, differentiated submissions
• Coordinating cross-functional teams to improve win rates, deal size and speed to close
• Building senior stakeholder relationships and influencing buying decisions across multi-stakeholder sales cycles
• Leading negotiations and ensuring contracts align to governance, integrity and commercial principles
• Owning and reporting on commercial KPIs including pipeline, bookings, win rates and margin
• Contributing to financial planning, target setting and budget control
• Line managing 3x BDMs, including coaching, performance management and forecasting

Skills:

• Proven track record delivering new business growth and consistently hitting revenue/pipeline targets in complex B2B environments
• Previous people management experience (or clear readiness to step into it) within a new business/sales environment, with a “leading from the front” style
• Strong “hunter” mindset with the energy to open doors, shape deals and close
• Confident deal-shaping capability across long sales cycles and multi-stakeholder buying groups
• Ability to sell value/outcomes and build compelling business cases (not just price-based)
• Credible and influential with senior execs, clinical leaders and procurement stakeholders
• Experience selling digital healthcare solutions into public and/or independent healthcare markets (ideally patient platforms, patient workflows, EPR/PAS, or clinical systems)
• Exposure to AI in healthcare and/or AI-enabled products, with an outcomes-led approach to commercialisation
• Highly accountable, resilient and comfortable owning revenue outcomes end-to-end

This is an exciting opportunity to join a healthtech organisation with real market presence, where you can take ownership of growth, lead complex deals, and build a high-performing BD function behind solutions that matter.

Please note: visa sponsorship is not available for this role. Applicants must have an existing right to work in the UK and be comfortable with travelling.