Head of Marketing - Firearms

Head of Marketing | Defense & Tactical Industry

Location: Bern region, Switzerland (On-site)

The Opportunity

iO Associates are partnered with a leading defense company in Switzerland who are seeking a strategic and technical Head of Marketing to lead the global brand presence and corporate identity of an established international defense group.

Based in the Bern region, you will serve as the central interface between product development, sales, and internal departments across three global locations.

As the strategic leader of our client’s brand, you will orchestrate major product launches, manage international in-house exhibitions, and ensure a uniform, high-impact presence in a specialized industrial market.

Strategic Leadership & Brand Management

• Direct the planning, implementation, and continuous development of all global marketing activities.

• Ensure a consistent brand message and strategic appearance across all internal and external channels.

• Coordinate the brand presence across three distinct company locations.

Product Launch & Development Coordination

• Establish and manage the official process for high-stakes product launches.

• Collaborate closely with the development department to ensure marketing alignment during early-stage product creation.

• Develop technical short texts, marketing arguments, and product documentation (brochures, sheets, advertising) alongside sales and engineering teams.

Market Intelligence

• Conduct competitive analyses and monitor defense industry trends and technologies.

• Support executive management with market insights to drive strategic decision-making.

Team & Operations

• Provide indirect management for two employees and lead marketing initiatives for our USA division.

• Oversee event organization, including the planning and accompaniment of in-house exhibitions.

• Manage social media channels and business correspondence within the marketing environment

Your Profile

• Education: Completed training in Marketing (HF, FH, or University level).

• Industry Experience: Proven experience in an industrial environment; specific knowledge of the arms or defense industry is a significant advantage.

• A strong understanding of technical products and proficiency with digital marketing tools and software.

• Expertise: Solid background in brand management, event organisation, and product communication.

If you are a marketing professional with a passion for technical precision and global brand strategy and previous experience in the firearms industry, please apply with your updated CV.