Salesforce Marketing Cloud Architect

Salesforce Marketing Cloud Architect

Job Type – Hybrid (London)

Role Overview

We are seeking a talented Salesforce Marketing Cloud Architect to design and implement the platform foundations required to run sophisticated, data-driven campaigns at scale (segmentation, data model, integrations, automation, personalisation, governance.

Key Responsibilities

• Own the end-to-end SFMC solution design for complex campaign use cases: lifecycle, triggered, multi-step journeys, dynamic content, and advanced segmentation.
• Translate business needs into scalable technical designs (target architecture, patterns, standards, and documentation).
• Act as the technical advisor to the client: recommend how SFMC should be used to maximise value (capabilities, best practices, operating model, roadmap).
• Define and implement the SFMC data model to support sophisticated segmentation and personalisation (Data Extensions, attributes, relationships, suppression rules).
• Design audience strategies and segmentation approaches (SQL segmentation, preference logic, eligibility rules, frequency rules).

Core Requirements

• Proven SFMC architecture and technical delivery experience across core studios (e.g., Journey Builder, Automation Studio, Email Studio, Content Builder).
• Proven experience implementing complex segmentation, data modelling, and integration patterns for sophisticated campaigns.
• Experience in relevant areas: SQL for segmentation, data extension design, automation patterns; plus personalisation scripting (AMPscript/SSJS) as needed.
• Experience working with large organisations (enterprise governance, multi-stakeholder, compliance constraints).

Nice-to-have:

• Experience with Marketing Cloud Connect, APIs/integration middleware, event-based architectures.
• Knowledge of deliverability best practices and sender reputation management.
• SFMC certifications (Administrator, Email Specialist, Developer) or equivalent experience.

Ready to make a difference?

Apply now and help non-profits achieve their goals through cutting-edge Salesforce solutions!