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GA4 for Developers

Download our bitesize training course brought to you in partnership with Fresh Egg

GA4 For Developers - Bitesize Training Download

The next webinar in our series of training courses, in partnership with Fresh Egg, is now available to watch on-demand.

In this session, Lee Davies (AI Engineering Director) and Zac Nash (Senior Data Engineer) provide a comprehensive introduction to Google Analytics 4.

You’ll learn about:

  • Data Collection Methods: Client-side vs server-side data collection methods.

  • Data Structure: Understanding the event-based data structure in GA4, including event parameters, user properties, and the limitations of custom events.

  • API: Its capabilities and you can utilise it for data extraction, automated reporting, and custom visualisations.

  • BigQuery: The data structure in BigQuery, including nested structures and the approach to building reporting tables.

  • Advanced Analytics with BigQuery and Python: Utilising Python with BigQuery data for advanced analysis, including predictive modelling, anomaly detection, and natural language processing.

Who Should Listen?

Whether you’re a developer, team lead, or tech enthusiast, this one-hour session offers actionable insights to help you stay ahead in a rapidly advancing industry.

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