Data Analyst - Product & Marketing
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Location
India
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Sector:
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Job type:
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Salary:
Negotiable
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Contact:
Tushar Kumar
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Contact email:
t.kumar@ioassociates.co.uk
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Job ref:
BBBH162172_1749662150
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Duration:
6 months
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Consultant:
Tushar Kumar
Job Title: Data Analyst - Product & Marketing
Remote (India based) | π
6-month Contract (with potential extension up to 12 months)
We are seeking a skilled and analytical Data Analyst to support our Product and Marketing teams with data-driven insights and performance analysis. This role is ideal for someone with a strong understanding of digital marketing metrics, user behaviour, and product analytics.
Key Responsibilities:
Develop and maintain dashboards in Looker Studio and Google Analytics 4 (GA4)
Use BigQuery to extract, transform, and load (ETL) data for analytical reporting
Analyse attribution models and user journeys across various marketing channels
Provide insights to optimise campaign performance and conversion rates
Collaborate with product, design, and development teams to inform UX improvements and feature prioritisation
Identify opportunities to improve user engagement and retention through data analysis
Write and maintain SQL queries to support insights and dashboard creation
Work closely with data engineers to ensure data integrity and pipeline efficiency
Requirements:
Proven experience with Looker Studio, GA4, and BigQuery
Strong understanding of marketing funnels, attribution models, and user behaviour analytics
Ability to communicate insights effectively to non-technical stakeholders
Proficiency in SQL for data querying and transformation
Bonus: Experience with A/B testing or product analytics tools such as Mixpanel or Amplitude
This is a contract position for 6 months, with a possibility of extension up to 12 months, offering the opportunity to work remotely with a collaborative, insight-driven team.
If you have a passion for data and its role in shaping both marketing strategies and product experiences, we'd like to hear from you. Hit apply!
