Tech & Digital

Data Analyst - Product & Marketing

  • Location

    India

  • Sector:

    Tech & Digital

  • Job type:

    Contract

  • Salary:

    Negotiable

  • Contact:

    Tushar Kumar

  • Contact email:

    t.kumar@ioassociates.co.uk

  • Job ref:

    BBBH162172_1749662150

  • Duration:

    6 months

  • Consultant:

    Tushar Kumar

Job Title: Data Analyst - Product & Marketing
Remote (India based) | πŸ“… 6-month Contract (with potential extension up to 12 months)

We are seeking a skilled and analytical Data Analyst to support our Product and Marketing teams with data-driven insights and performance analysis. This role is ideal for someone with a strong understanding of digital marketing metrics, user behaviour, and product analytics.

Key Responsibilities:

  • Develop and maintain dashboards in Looker Studio and Google Analytics 4 (GA4)

  • Use BigQuery to extract, transform, and load (ETL) data for analytical reporting

  • Analyse attribution models and user journeys across various marketing channels

  • Provide insights to optimise campaign performance and conversion rates

  • Collaborate with product, design, and development teams to inform UX improvements and feature prioritisation

  • Identify opportunities to improve user engagement and retention through data analysis

  • Write and maintain SQL queries to support insights and dashboard creation

  • Work closely with data engineers to ensure data integrity and pipeline efficiency

Requirements:

  • Proven experience with Looker Studio, GA4, and BigQuery

  • Strong understanding of marketing funnels, attribution models, and user behaviour analytics

  • Ability to communicate insights effectively to non-technical stakeholders

  • Proficiency in SQL for data querying and transformation

  • Bonus: Experience with A/B testing or product analytics tools such as Mixpanel or Amplitude

This is a contract position for 6 months, with a possibility of extension up to 12 months, offering the opportunity to work remotely with a collaborative, insight-driven team.

If you have a passion for data and its role in shaping both marketing strategies and product experiences, we'd like to hear from you. Hit apply!