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​Part 3 of our conversation with Adam Akhtar continues the no-nonsense exploration of how AI, data, and human skills are reshaping today’s workplace.

In this episode, freelance data engineer Iyla joins us for an unfiltered look at the realities behind the buzz. From overstated promises at major data conferences to the persistent problem of messy, undocumented datasets, Iyla brings a candid voice from the front line. He challenges the hype around so-called “AI agents” and cuts through the noise to highlight what truly matters: readiness, governance, and solving real problems.

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The discussion moves between big-picture thinking and hands-on insight, as Iyla and Adam reflect on the fundamentals technology can’t replace: trust, empathy, and meaningful human relationships. Whether in healthcare, recruitment, or analytics, they agree, AI may assist or disrupt, but it can’t replicate judgement, context, or connection when it matters most.

Looking ahead, Iyla outlines the likely impact of AI across data roles; from engineering and analytics to machine learning. Yes, tools like coding assistants and automated documentation have their place. But where business goals are unclear and the data is chaotic, AI falls short. His advice? Use AI wisely, communicate relentlessly, and remember: it’s a tool, not a solution.

They wrap with a dose of realism about leadership in the AI era. Iyla shares what a decade in the field has taught him; the myth of one-size-fits-all tech, the rising value of soft skills, and the pitfalls of chasing hypergrowth without clear product-market fit. His message to businesses? Don’t build in a vacuum. Don’t blindly trust vendor promises. And don’t forget the people using your tools.

This episode offers straight-talking insights and practical takeaways for leaders and professionals who want to cut through jargon and build something that actually works. If you’re navigating AI, data strategy, or digital transformation, this is one to tune into.

At iO Associates, we connect ambitious organisations with top-tier data professionals, fractional leaders, and trusted consultants.

Learn how our solutions empower teams to scale smarter and operate with confidence. Follow us on LinkedIn for the latest in tech leadership, industry trends, and future episodes.
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